Good design is simple.

At least it should feel simple.

I design and build products that bridge hardware, software, and people.

My Design Principles

Clarity First

Design should make complex systems feel obvious. Every decision should reduce cognitive load and help users understand what to do next.

Design for Reality

Great design works in the real world — with real users, constraints, manufacturing limits, and timelines. If it can’t ship, it isn’t finished.

Form Serves Function

Aesthetic choices should reinforce usability, ergonomics, and performance. Visual appeal is strongest when it supports purpose.

Iterate Toward Truth

Prototypes, testing, and feedback reveal what actually works. Progress comes from learning fast and refining often.

UX/UI

For the past five years, I’ve worked across consumer-facing products, business platforms, and internal tools for brands around the world. New case studies coming soon.

Mobile App
Web Dashboard

Cognitive Health

Lead product design for medication dispensing hardware and mobile applications and web-based dashboards.

Client: HiDO Health

Platform
SAAS
AI Agent

Accelerating Smart Products

Lead all design functions including product design, industrial design, UX/UI, branding, and packaging.

Client: Bekonix, Inc.

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Mobile App

Gaslighting

Design concept for local propane exchange delivery service. Backend database connections for subscribers.

Client: Woomph

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Platform
SAAS
AI Agent

Power Optimizing

Not just a thermostat, a complete monitoring and AI assistant for optimizing electricity usage.

Client: Azimuth

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IV Medtag

IV Monitoring

Companion app for setting and calculating IV medication deliveries to patients.

View Application

Fleet Management

Dashboard for monitoring Turo car fleet. GPS and threshold alerts gathered using the car's OBD2 port.

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HP Photo Creations

Photography application bundled with all HP printers, letting users create photo books, cards, mugs and more. Avaialbe in 26 languages.

Industrial Design

For the past twenty-five years, I’ve worked on countless consumer products, from medical to agriculture. Product design is similar to UX design, in that a device needs to be intuitive when interacting with it.

Med-tech

Medi Drip

Assisting nurses to more accurately set and monitor medication drip chambers. This saves time and lives, by reducing mistakes by up to 70%.

laser marketing

Victory Beam

Local Sacramento Kings fan love the BEAM. This smaller version of the Beam lets fans show their pride at home. Each Beam is connected via CAT-M1, synchronizing neighborhoods in victory celebrations.

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sport tech

Muscle Monitor

Monitoring muscles in real-time gives elite athletes a competitive edge. Being able to visualize muscle firings and more importantly non-fires makes peak performance repeatable.

Client: Undisclosed

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Healthcare

Vital Statistics

Police must not only safely arrest individuals, they are tasked with ensuring the health of those individuals during pressure-filled moments. PulsePatch monitors vitals for oxygen and pulse rates, alarming when thresholds are crossed so appropriate measures can be taken.

Client: Pulse Patch

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retrofit

Railroad Revival

Over 250 unique lantern artifacts updated with LEDs to bring the magic of these museum pieces back to life. LED spirals and matrices controlled individually by Bluetooth controllers create an interactive display for the states best railroad museum.

Client: California State Railroad Museum

Coming Soon

DreamGlo

Consumer lighting device with over 400 LEDs creating dramatic effects, utulizing motion detection, and audio. Subscription based effects.

Hand Sanitize

Companion app for setting and calculating IV medication deliveries to patients.

AI Camera

Remote package detection in curbside drop boxes for large delivery enterprise.

Branding

For the past twenty-five years, I’ve worked on countless consumer products, from medical to agriculture. Product design is similar to UX design, in that a device needs to be intuitive when interacting with it.

Brewing

What's Brewing

Complete branding identity. Over 100 can designs, business cards, menus, signage, posters and more.

Client: Fort Rock Brewing

AutomOtive

Car Care

A local automotive service company wanted to expand its operations into more markets. We crated a more cohesive and professional brand and applied to all their assets.

Client: Shannon Family Automotive

Coming Soon