Fort Rock Brewing is a Rancho Cordova, California craft brewery founded in 2008 with a loyal local following. The owners needed a refreshed brand that could scale across packaging, taproom materials, and ongoing promotions—without losing the personality that made the brewery recognizable. I led a complete makeover of the brand, updating everything from can design and menus to signage, promotional materials, apparel, and giveaways. The system has remained flexible enough to support a steady cadence of new releases, resulting in more than 85 can artworks plus t-shirts, menus, outdoor signage, and countless promotional pieces through 2026. I also designed and built a CMS-powered website so the team can easily keep menus, sales sheets, and online information current.
Led a complete brand overhaul for Fort Rock Brewing, redesigning packaging, menus, signage, apparel, and promotional materials. Created a scalable brand system supporting over 85 can designs and built a CMS-driven website for managing menus, sales sheets, and online content.
